A creative leader specializing in strategy-led brand campaign and content development.

PHOTO + VIDEO

〰️

ANIMATION

〰️

STRATEGY

〰️

BRANDING

〰️

CONCEPTING

〰️

ON SET ART DIRECTION

〰️

PHOTO + VIDEO 〰️ ANIMATION 〰️ STRATEGY 〰️ BRANDING 〰️ CONCEPTING 〰️ ON SET ART DIRECTION 〰️

MAKER HAUL

MICHAELS

  • • Campaign Concepting
    • Campaign Design
    • Email Design

  • I was tasked with freshening up a longstanding sale for Michaels by reinforcing ‘volume’ to drive home the ‘haul’ piece of the promotion.

SOCIAL MEDIA

ACADEMY SPORTS + OUTDOORS

  • • Research + Strategy
    • Concepting
    • Creative Direction
    • Design
    • Photography + Videography
    • Animation

  • Academy went through a rebrand at the start of 2016 and around 2017 we had new positioning designed to combat sports elitism: "For All. For Less." Our social media presence changed to “getting everyone outside for less.”

    I translated this strategy into different channels to drive most of the content I shot and created at Academy studios.

BIG MOE

ACADEMY SPORTS + OUTDOORS

  • • Shot list development
    • Content Capture
    • Photography
    • Videography
    • Animation
    • Organic Social
    • 15-second Youtube Intro

  • Academy Sports + Outdoors hired award-winning pit-master Big Moe Cason to do a series of how-to BBQ videos and I was tasked with capturing and creating content from this shoot.

    Through carefully curated interview questions and a solid content shoot plan, I was able to capture content that helped build our brand equity in an authentic, impactful way.

CELEBRATIONS

MICHAELS

  • • Campaign Concepting
    • Campaign Design
    • E-mail Assets

  • Celebrations is an umbrella program for several categories: Weddings, Babies, Parties, Graduation, and more. Weddings is the first category designed for this program. I was tasked with build a new visual system that felt fresh but didn’t veer too far off from the Michaels brand.

AMBRIELLE

JCPENNEY

  • • Research
    • Concept Development
    • Brand Design
    • Photo Art Direction
    • Brand Book
    • Web, Display and Web Assets

  • When our brand partners updated Ambrielle’s product offering with new materials and new designs, I was tasked with developing the rebrand and campaign for the re-launch.

PHOTO DIRECTION

ACADEMY, JCPENNEY & MICHAELS

  • • Photo Direction Development
    • Photo Deck Development
    • Location Scouting
    • Model Selection
    • On-set Art Direction

  • This is a selection of photo art direction from on-location, on-set, on-fig, and stills shoots over the last 10 years.