⚡︎ MARIA ORTIZ-METZGER ⚡︎
ADVERTISING & DESIGN
FOR BRANDS ON THE R🚀SE.
FANTABULOUS CREATIVE DIRECTION,
FEATURED WORK
FEATURED WORK
AMBRIELLE
JCPenney’s intimate apparel brand was launching a new product line and rebrand, but the category had shifted towards authenticity and inclusivity. I brought that shift to life across a new visual direction.
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#CODEORANGE
Michaels launched Halloween décor early to capture demand ahead of the market, framing it as an early-access event that laddered into a full drop. I introduced a tear reveal for the ‘first look’ moment that set the tone for the full campaign.
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SOCIAL STRATEGY
Academy Sports + Outdoors’ agency rebrand brought new audience and brand data into focus. It revealed a gap in how social showed up—disconnected from brand values and what our audience cared about. I created a content strategy that gave social a clear, consistent brand voice.
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