⚡︎ MARIA ORTIZ-METZGER ⚡︎
ADVERTISING & DESIGN,
FOR EVOLVING BRANDS.
FANTABULOUS CREATIVE DIRECTION
FEATURED WORK
FEATURED WORK
AMBRIELLE
JCPenney’s intimate apparel brand was launching a new product line and rebrand, but I saw the category shifting towards authenticity and inclusivity. I brought that shift to life across a new visual direction.
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#CODEORANGE
Michaels launched Halloween décor early to capture demand ahead of the market, framing it as an early-access event that laddered into a full drop. I turned the “first look” moment into a reveal to create intrigue and signal exclusivity which set the tone for the campaign.
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SOCIAL STRATEGY
Academy Sports + Outdoors’ rebrand brought new audience and brand data into focus. I saw a gap in how social showed up, disconnected from brand values and what our audience cared about so I created a content strategy that gave our social a clear and consistent brand voice, role and approach.
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