For the love of BBQ and family values.

Academy Sports + Outdoors is a brand that wants to “get everyone outside for less”. Academy hired Award-winning pit-master Big Moe Cason to do a series of how-to BBQ videos and I was tasked with capturing and creating content from this shoot.

Through carefully curated interview questions, and a solid content shoot plan, I was able to capture content that dovetailed neatly into our brand values.

MY ROLE:  PHOTO CAPTURE, VIDEOGRAPHY, ANIMATION, EDITING, DESIGN