Connecting brand values to strategy and tactics.
Academy went through a rebrand at the start of 2016 and around 2017 we had new positioning designed to combat sports elitism: "For All. For Less." Our social media presence changed to “getting everyone outside for less.”
How does this translate into different channels and how do we craft the message for the highest impact in each format for social? The work on this page shows the brand strategy I developed as well as some of the creative content I shot and created at Academy studios.
Post Examples
The social posts you see below were shot in Academy studios, on campus and/or animated by me. Social tactics, business goals, brand voice, and analytics were taken into account during the planning phase of creative concepting.
